Rise Alarm Creator Brief

Paid UGC brief

Make a meme about the alarm your sleepy brain cannot beat.

Rise Alarm is an Android alarm app for people who turn off normal alarms, go back to sleep, and wake up full of regret. We are looking for short, funny vertical videos that feel painfully relatable.

Pick a concept Check usage rights
Format 9:16 vertical video, 15-30 seconds.
Style Relatable meme, not a polished corporate ad.
Posting No posting required unless agreed separately.

What We Need

Use one of the concepts below or remix the idea into your own voice.

Deliverable

One short UGC video. Vertical 9:16. 15-30 seconds. Natural lighting is fine. Phone footage is fine.

9:16 15-30 sec UGC

The Goal

Make people think: this is way too real, and wait, I kind of need this.

Meme first Relatable

How It Will Be Used

We will run the video as paid ads from Rise brand accounts and may post it organically on Rise channels.

Meta TikTok Shorts

Product In One Sentence

Rise is a snooze-proof Android alarm that makes you complete a small wake-up challenge before the alarm turns off.

AR

AR Challenge

Get up, use the camera, and find targets in the room. Good for "collecting invisible things at 7AM" jokes.

123

Numbers

A quick number challenge when the brain is technically alive but not yet trustworthy.

BL

Blast

A simple focus mini-game that makes the person interact before the alarm shuts up.

OK

Check Me Awake

After the alarm is dismissed, Rise gently checks later that the person did not crawl back into bed.

Rise Alarm AR challenge preview

AR Coins

Use for roommate POV, walking around, or "collecting invisible things" jokes.

Rise Alarm Numbers challenge preview

Numbers

Use for half-awake math, before-coffee panic, and fast-cut challenge lists.

Rise Alarm Blast challenge preview

Blast / Fire

Use for blowing into the phone, fake emergency, and absurd 6AM scenes.

Creative Direction

Please make it feel like a meme you would actually laugh at and send to a friend.

Do This

  • +Show the morning disaster first.
  • +Make the normal alarm fail because the sleepy person is on autopilot.
  • +Show Rise forcing a challenge before the alarm can be dismissed.
  • +Keep it funny, specific, and a little unhinged.

Avoid This

  • -No polished corporate ad energy.
  • -No copyrighted music, trending sounds, third-party clips, or visible brand logos.
  • -No medical claims or promises about treating sleep disorders.
  • -No fake personal claims like "I have used it for 3 weeks" unless that is true.

Usage Rights

The fee includes commercial usage rights unless we agree on different terms in writing.

Included Usage

90-day worldwide commercial usage license for paid and organic use on Instagram, Facebook, TikTok, YouTube Shorts, Google/YouTube Ads, Rise website, app store materials, and email.

Editing Permission

We may edit, crop, add captions, translate, resize, create cutdowns, and test different hooks while keeping the creator's performance respectful and materially intact.

Example Concepts

These are prompts, not strict scripts. Adapt them to your room, routine, humor, and editing style.

1

The 1AM Contract

Everyone App B-roll optional

In bed at 1AM, lamp on, holding your phone like a legal document.

"I, current me, being of sound mind and absolutely zero self-control, do solemnly swear that 7AM me cannot be trusted."

Show Rise setup or hold-to-commit screen.

"I will not be able to tap snooze. I will not be able to dismiss this alarm while barely conscious."

"Signed. Notarized. No take-backs."

CTA: Rise Alarm. Protect yourself from yourself.
2

Same Finger. Same Brain.

Night owls Needs B-roll

Split screen. 1AM finger scrolling in bed. 7AM same finger blindly smashing the alarm.

"Same finger. Same brain."

"At 1AM, it's doomscrolling."

"At 7AM, it deletes my alarm before my brain even loads."

"It has never once been part of the solution."

Show Rise challenge. "So I got the alarm it can't beat."

CTA: My thumb has finally met its match.
3

Blowing Into My Phone At 6AM Like A Lunatic

Absurd comedy Blast/fire B-roll

Close-up, messy hair, half-asleep, blowing into the phone.

On-screen text: "6:04AM. This is my life now."

Partner or roommate off-camera: "What are you doing?"

You, exhausted: "Putting out the fire."

Show the challenge on screen.

"I hate that this works."

CTA: Rise Alarm. Annoying enough to be useful.
4

Roommate POV: She's Collecting Invisible Coins Again

Students AR B-roll

Shaky roommate POV. Someone walks around the room at 7AM with their phone, reaching toward empty air.

On-screen text: "My roommate's alarm makes her do this."

Roommate whispering: "Every morning. She just walks around collecting things I cannot see."

Show over-the-shoulder AR gameplay.

Person with phone: "I have a 9AM. Please don't perceive me."

Roommate: "She has not missed one all semester."

CTA: Rise Alarm. For mornings you can't afford to lose.
5

POV: You Tried To Snooze

Everyone Needs B-roll

Half-asleep in bed, trying to defeat the alarm.

On-screen text: "Watch me lose a fight to my own phone."

Try to swipe it away. It comes back.

Try to lock the phone. It keeps going.

Put it under the pillow. Still going.

Sit up, defeated: "...Fine. I'm up. You win. You always win."

Show Rise challenge.

CTA: Rise Alarm. No snooze escape route.
6

It Called Me A Liar

Check Me Awake Needs B-roll

Talking to camera, offended but impressed.

"My alarm has trust issues. About me. Specifically."

"I did the challenge. The alarm turned off. I was 'awake.'"

"I immediately laid back down. Obviously."

"Ten minutes later, my phone goes off again."

Show Check Me Awake screen.

"It checked on me. It knew."

"I have never been so offended by an app being right."

CTA: Rise Alarm. It checks that you actually stayed awake.
7

Things I Do Now Because My Alarm Is Unhinged

Listicle B-roll recommended

Fast-cut list format with one funny beat per challenge.

Hook: "Five things my new alarm makes me do before it shuts up."

"Blow into my phone like it's a birthday candle."

"Walk around collecting AR coins."

"Do numbers before coffee, which feels personal."

"Prove I'm still awake ten minutes later."

"Live without a snooze button."

CTA: 10/10, I hate it. I'm also awake.
8

The Alarm For People Whose Brain Deletes Alarms

Relatable App B-roll optional

For anyone who has turned off an alarm in their sleep with zero memory of it.

"I used to set nine alarms."

"I would turn off all nine."

"Unconscious. No witnesses. No memory."

"This one doesn't just let you tap and disappear."

"You have to actually do something before it turns off."

Show quick Rise challenge.

"My half-asleep self is furious. My morning self is grateful."

CTA: Rise Alarm. For people who can't be trusted with snooze.
9

Fake As-Seen-On-TV Ad

Parody Needs B-roll

Black-and-white dramatic oversleeping scene, then a loud fake infomercial reveal.

Voiceover: "Do YOU turn off your alarm without ever waking up?"

"Tired of your snooze button enabling your worst decisions?"

Cut to color.

"Introducing an alarm that fights back."

Show Rise challenge.

Overacted testimonial: "Now I have to complete a tiny challenge before my alarm turns off, and somehow I'm finally awake."

CTA: Rise Alarm. Consciousness not guaranteed, but strongly encouraged.

Meme References

Use these for pacing, hook style, acting energy, and editing inspiration. Please do not reuse their footage, audio, or captions directly.

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Before You Send

If you are interested, reply with the concept you like, your rate, and one example of a similar video you have made.

  • Tell us which concept you want to make or pitch your own version.
  • Confirm the video will be original and shot by you.
  • Confirm no copyrighted music, trending audio, third-party clips, or visible logos.
  • Confirm 90-day paid usage rights across Meta, TikTok, YouTube Shorts, Google/YouTube Ads, Rise website, app store, and email.
  • Send your PayPal, Wise, or preferred payment method after we agree on the concept.